Display advertising services are a form of paid media that allows marketers to create brand, product, or service ads using text, image, and video. These ads are then shown to targeted audiences across networks of topically relevant publisher websites or apps in various banner sizes. Have you ever seen an ad for a website or product you just viewed? Those are display ads. Display advertising can be a great way to keep your brand, product, or service top of mind for prospective customers through every portion of your sales funnel. 

Display ads can be targeted in a variety of ways:

• Contextual: The types of content users consume.
• Placement: The types of websites users browse.
• Remarketing: Target users who have visited your website before to attract them back.
• Interest: Target based on online behaviors and sites users browse.
• Topic: Target based on the topic of websites for more relevancy.
• Location / Language: Show ads based on where users are in the world and also what language they speak.
• Demographic: Target users based on their age, gender, income, and more!

Digital leverages the above criteria to create image, text, video, or audio ads to target a variety of audiences through different display platforms and channels. 

Digital is a team of certified, seasoned experts. We staff an entire office of Google Analytics Certified experts,  Oracles, designers, and UX experts to help you attract, inform, and convert your prospects through targeted display ads and fully optimized landing pages. We view display as part of the overall digital journey, educating and reporting on how it fits into the conversion funnel.