SEO Audit

An SEO audit is a comprehensive evaluation of a website’s search engine optimization (SEO) performance and factors that affect its visibility in search engine results pages (SERPs). The primary goal of an SEO audit is to identify strengths, weaknesses, and opportunities for improvement in the website’s SEO strategy.

Optimization

Optimization refers to the process of making something as effective, efficient, or functional as possible within a given context or set of constraints. In various fields, including technology, business, engineering, and science, optimization aims to improve performance, maximize output, minimize costs, or achieve desired outcomes.

Research

Research refers to the systematic investigation and study of a topic, issue, problem, or phenomenon with the aim of acquiring new knowledge, understanding, or insights. It involves gathering, analyzing, interpreting, and synthesizing information to answer questions, test hypotheses, or solve problems.

On/Off SEO

The terms “On-page SEO” and “Off-page SEO” are fundamental concepts in the field of search engine optimization (SEO), and they refer to two distinct areas of focus for optimizing a website’s performance in search engine results pages (SERPs).

Conversion

In the context of digital marketing and business, conversion refers to the desired action that a user takes on a website or digital platform in response to a marketing message or campaign. It represents the moment when a visitor transitions from being a passive viewer to an active participant by completing a specific goal or objective set by the marketer or website owner.