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What is News Marketing?
News marketing, also known as newsjacking or real-time marketing, is a marketing strategy that involves leveraging current events, news stories, or trends to promote a brand, product, or service. The goal is to piggyback on the attention generated by a news event and insert the brand’s message into the conversation in a timely and relevant manner.
Here's how news marketing typically works:
Monitoring News and Trends: Marketers closely monitor news outlets, social media platforms, and other sources to identify relevant news stories, events, or trends that align with their brand or target audience.
Quick Response: Once a relevant news story or trend is identified, marketers act quickly to develop marketing content or campaigns that capitalize on the attention surrounding the event. This could include creating blog posts, social media posts, videos, or other content that ties the brand’s message to the news story in a creative or insightful way.
Timely Distribution: The marketing content is then distributed through appropriate channels to reach the target audience while the news story is still fresh in people’s minds. This could involve posting on social media, sending out press releases, or engaging with journalists and influencers covering the news story.
Relevance and Authenticity: Successful news marketing campaigns are relevant, timely, and authentic. They seamlessly integrate the brand’s message with the news event or trend without appearing opportunistic or insensitive. Marketers need to be sensitive to the tone and context of the news story to ensure that their message resonates positively with the audience.
News marketing can be an effective way for brands to increase visibility, generate buzz, and engage with their audience in real-time. However, it requires careful monitoring of news cycles, quick decision-making, and creative thinking to capitalize on opportunities while they’re still relevant. Additionally, brands must be mindful of potential backlash or negative associations that can arise if newsjacking is done insensitively or inappropriately.
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01
Meeting & Planning
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02
Content Strategy
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03
Create Content
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04
Released Ads
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