Every result is from a real client engagement. Industry, timeline, before/after numbers — nothing redacted except client names (NDA compliance).
High cost-per-lead ($320) from broad-match campaigns with no negative keyword strategy. Competitors were outbidding on brand terms.
Using homepage as landing page with 2% conversion rate. No call tracking. Ads running on broad match with zero audience segmentation.
Low-quality creative running to cold audiences. No retargeting strategy. Meta ROAS below 1.2× — spending more than earning.
Running single catch-all campaign with $18,000/month spend but only 40 qualified leads. High CPL, low close rate.
Low-quality leads from Google Ads — high volume, low close rate. Target audience was VP/Director level at mid-market companies.
3 locations, all running identical campaigns. No local targeting, no call tracking, no differentiation between implant vs. cosmetic vs. emergency patients.
ROAS stuck at 1.4× for 8 months. Single campaign with one broad audience. No creative refresh in 6 months. iOS14 attribution almost non-functional.
High CPL from generic 'immigration consultant' keywords. No differentiation by visa type. Budget wasted on informational searches.
Facebook Ads saturated audience. Rising CPL. Low-quality enrollees dropping out in week 1. No video advertising experience.
Zero inbound pipeline. Sales team relying on cold outbound alone. No content strategy. No CRM attribution.
3 locations with declining walk-in trials. Existing Meta campaigns targeting too broadly (18-65, all interests). No offer-led creative. Low trial-to-member c…
School relying on word-of-mouth and end-of-year open days. No digital presence. Admissions team receiving only 20 enquiries per term.
High client drop-off between visits. No re-engagement system. No-show rate at 28%. Manual appointment reminders via phone calls.
Zero organic rankings for high-intent terms. 100% dependent on Google Ads. Monthly SEO budget wasted on low-impact blog posts.
Losing local market share to franchise competitors. High CPL at $120+. Campaigns running on 'HVAC' broad match with no geographic targeting precision.
Google Ads CPCs rising 40% YoY. Limited budget. CPA exceeding margin thresholds on Google. Microsoft Ads untouched for 3 years.
Website with 800 monthly visits, all paid. Zero organic traffic. Thought leadership blog had 4 posts from 2023. Competitors ranking for every major keyword.
Instagram at 800 followers, posting inconsistently. No content strategy. Treatments not selling — relying on existing clients only for all revenue.
Large customer database (12,000 contacts) going unused. Last email sent 8 months ago. Weekend bookings dependent on walk-ins only. No loyalty programme.
Low appointment volume despite prime location. No digital marketing. Doctors referrals only channel. Competitors with older reputation dominating searches.
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These results are from campaigns across markets including United States, United Kingdom, Australia, Canada, and UAE.
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“We white-label OIESU's Google Ads management for 14 of our retainer clients. CPL dropped 38% across the board within 90 days. My team now focuses on strategy and growth — OIESU handles execution at a level we couldn't match in-house. Best agency decision I've made in 6 years of running this shop.”
“Running a small PPC shop in the US means you live and die by client results. I brought OIESU in to support three healthcare accounts I was losing sleep over. Twelve weeks later those accounts are my best performers — conversion rates up 52%, quality scores all above 7. I've since moved six more accounts onto their platform.”
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