Effective: 21 October 2021. By using OIESU services you agree to these terms. Questions? contact@oiesu.com Due to workload, emails are sometimes missed — for the fastest response we highly recommend calling or messaging a real human directly.
By accessing our website, submitting a form, messaging or calling us, requesting a free audit, connecting an advertising account, or entering into a Service Agreement with OIESU, you agree to be bound by these Terms of Service. If you are entering these terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity. These terms were last updated on 21 October 2021.
These terms apply to all visitors, prospective clients, and current clients of OIESU. We reserve the right to update these terms at any time; material changes will be communicated by email to active clients with at least 30 days’ notice.
OIESU uses generative AI models, automation systems, and specialised tooling to draft, refine, monitor, and continuously improve public-facing website content, including service pages, industry pages, location pages, FAQs, blog posts, meta descriptions, internal links, and other programmatic pages. This allows us to maintain a large website and cover many service, industry, and location combinations.
What this means for you: AI-generated or automation-assisted website content may contain mistakes, omissions, outdated references, inaccurate assumptions, hallucinations, duplicated wording, or statements that are not suitable for your exact business, industry, location, legal position, budget, or market conditions. Our internal QA agents and human team review and improve content continuously, but no automated content system can guarantee that every public page is error-free at every moment.
Before you act on a specific claim: if you are considering hiring us, connecting an advertising account, approving a budget, relying on an industry/location page, or making any commercially significant decision based on website content, you should first discuss your exact business type, location, expectations, budget, compliance needs, and market reality with OIESU and satisfy yourself that the proposed service is suitable. By contacting us, requesting a quote, booking a meeting, or hiring us, you acknowledge that you understand our website may use AI-assisted content and that you have had the opportunity to ask us to verify any claim before relying on it.
What we do stand behind: the only binding service commitments are the specific scope, deliverables, and commercial terms stated in a written Service Agreement, invoice, proposal, or direct written communication from OIESU. Website content is educational and promotional; it is not legal, financial, tax, medical, regulatory, or investment advice.
Trademarks & third-party AI models: the names of AI models, providers, and platforms referenced anywhere on this site are trademarks of their respective owners. We fine-tune and integrate these tools for performance marketing; we do not claim to be the developer of those underlying models.
OIESU provides performance marketing services including, but not limited to: Google Ads management, Meta Ads management, Microsoft Ads management, landing page design and optimisation, and website design. The specific scope, deliverables, and pricing for each engagement are defined in a separate, written Service Agreement signed by both parties.
These Terms of Service apply in addition to any such Service Agreement. In the event of a conflict between these terms and a signed Service Agreement, the Service Agreement governs.
Monthly management fees are invoiced in advance and due on the 1st of each calendar month.
Fees are billed in USD (or GBP for UK-based clients) as specified in the Service Agreement.
Invoices unpaid after 14 calendar days may result in campaign pauses until the outstanding balance is settled. OIESU is not liable for any business impact caused by campaign suspension due to non-payment.
Advertising spend (amounts paid directly to Google, Meta, Microsoft, and other platforms) is billed separately by those platforms and is not included in OIESU management fees. Clients maintain direct billing relationships with each platform.
Important — please read before engaging our services
To the maximum extent permitted by applicable law, all management fees paid to OIESU are strictly non-refundable, including but not limited to dissatisfaction with results, cancellation mid-period, changes in business direction, or market conditions. Work on your campaigns commences at the start of each billing cycle and time, labour, and platform resources are committed immediately and irrevocably.
No refund shall be issued for any management fees paid, regardless of:
To the maximum extent permitted by applicable law, no refund shall be issued for management fees paid to OIESU. By engaging OIESU’s services, you acknowledge that marketing outcomes are influenced by market conditions, platform algorithms, budget levels, your offer, your landing pages, your sales process, competitor activity, and business factors outside our control, and that no specific result is promised or implied.
While OIESU does not guarantee specific advertising results, we commit to the following service standards:
All advertising accounts, pixels, conversion tracking tags, audience lists, and associated data belong to and remain the property of the client at all times. OIESU operates under manager access granted by the client and does not take ownership of any account assets.
Upon termination of services for any reason, OIESU will remove all manager-level access from client accounts within 24 hours of the effective termination date. Full operational control is returned to the client. We will provide a transition handover document summarising active campaigns, audiences, and account settings upon request.
OIESU does not guarantee specific outcomes. In particular, we make no guarantee of:
Ad copy, creative assets, and landing page designs created by OIESU specifically for a client’s campaign are the client’s property once paid for in full. OIESU grants no rights to client deliverables until all outstanding invoices for that deliverable are settled.
OIESU retains all rights to its internal tools, frameworks, proprietary bidding models, methodologies, templates, and systems — including any tools used in the delivery of client services. No licence to OIESU’s internal intellectual property is granted under these terms or any Service Agreement.
OIESU services may not be used to advertise, promote, or support any of the following:
OIESU reserves the right to immediately terminate services and cancel any active campaigns if we determine, in our sole reasonable judgment, that a client’s business or advertising falls into any prohibited category.
Either party may terminate the Service Agreement by providing 30 days’ written notice via email. During the notice period, OIESU will continue to manage campaigns at the agreed level unless otherwise agreed in writing.
OIESU may terminate immediately and without notice if the client: (a) violates platform advertising policies resulting in account suspension, (b) engages in conduct that falls within the Prohibited Use categories in Section 09, (c) fails to pay invoices within 30 days of the due date, or (d) acts in a manner that creates legal or reputational risk for OIESU.
To the maximum extent permitted by applicable law, fees already paid for the current billing period are non-refundable upon termination by either party.
To the maximum extent permitted by applicable law, OIESU’s total aggregate liability to a client for any claim arising out of or related to these terms or any Service Agreement — regardless of the legal theory on which the claim is based — shall not exceed the total management fees paid by that client to OIESU in the three calendar months immediately preceding the event giving rise to the claim.
OIESU is not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profit, loss of revenue, loss of data, or loss of business opportunity, even if OIESU has been advised of the possibility of such damages. We are not liable for losses caused by:
Who is eligible for the free trial — subject to approval
OIESU offers a 30-day free trial of Google Ads managementto qualifying new clients. The trial is subject to availability (maximum 5 trial accounts per calendar month), is offered entirely at OIESU’s sole discretion, and requires formal written approval before it commences. Submission of a free trial request does not guarantee commencement of a trial. OIESU reserves the right to decline any application without providing a reason.
The free trial includes: a comprehensive ad account audit, campaign strategy document, one high-converting landing page, conversion tracking setup (GTM, GA4, ad pixels), and 30 days of live campaign management. OIESU management fees are waived for the trial period. The client is solely responsible for funding their advertising account directly with the relevant platform (Google, Meta, etc.).
A minimum of $1,000/month (or equivalent in local currency) in advertising spend is required to participate in the trial. Accounts running below $500/month may not generate sufficient data for meaningful optimisation and may be disqualified at OIESU's discretion.
No payment information is required to commence the trial. The client pays their ad spend directly to the advertising platform. OIESU charges no management fee during the 30-day trial period.
At the end of 30 days, the client may choose to continue on a paid monthly plan (from $745/month) or end the engagement. No automatic charges are applied. All accounts, assets, tracking configurations, and data remain the property of the client regardless of continuation.
OIESU reserves the right to refuse, cancel, or terminate a trial at any time for any client whose products, services, or business model fall within the Prohibited Use categories (Section 09), or whose account does not meet the minimum qualifying criteria.
The free trial offer is available once per legal entity or business. Any attempt to claim multiple trials for the same business under different names or contacts will result in immediate termination of all associated trial accounts.
The free trial is not available to existing OIESU clients, former OIESU clients, or businesses that have previously received a free trial from OIESU under any arrangement. Leads generated through referral programmes, partnership agreements, or introductions by existing clients are not automatically entitled to a free trial; eligibility remains subject to the same approval criteria as direct applicants.
The free trial offer is not available to personal connections of OIESU's founders, directors, or employees — including family members, close personal friends, and individuals introduced through personal (non-commercial) relationships. This policy exists to ensure fair, arms-length commercial relationships and to avoid conflicts of interest. Such individuals are welcome to engage OIESU's paid services on standard commercial terms.
OIESU uses the Google Ads API and other advertising platform APIs to manage, report on, and optimise client campaigns at scale. Use of these APIs is subject to their respective terms of service and developer policies. By granting OIESU manager-level access to an advertising account, authorising OAuth access, or asking us to manage campaigns, clients agree that OIESU may use approved platform APIs only for campaign creation, management, optimisation, reporting, troubleshooting, and related service delivery.
OIESU operates under the Google Ads API Terms and Conditions and Google Ads API policies published by Google. We use the Google Ads API only for Google Ads campaign creation, management, optimisation, reporting, and related troubleshooting described in our token application and client service scope. We do not use the Google Ads API to scrape Google properties, build unauthorised competing advertising products, bypass Google policies, conceal API activity, or misuse Google Ads data.
OIESU accesses client advertising accounts under a manager (MCC) relationship or other platform-approved access method. We do not sell, rent, redistribute, sublicense, or transfer Google Ads account-specific data, including keywords, bids, campaign settings, reporting data, audience lists, or conversion data, except as necessary to deliver the service requested by the client or as required by law. Audience data and conversion data remain within the relevant platform whenever possible.
Where reports combine Google Ads data with Meta, Microsoft, LinkedIn, analytics, CRM, or other non-Google data, OIESU will keep Google Ads-specific data identifiable or separately accessible where required by Google Ads API policies. If Google Ads reporting data is delayed by more than 24 hours, we will disclose that delay to affected clients.
Clients retain ownership and control of their advertising accounts. Upon termination or a written request to stop using OIESU to manage Google Ads campaigns, OIESU will provide a practical way to remove manager/API access and return exclusive account control within the time required by applicable platform policy, normally within three working days.
Clients are responsible for ensuring that the products, services, landing pages, and ad content provided to OIESU comply with Google Ads policies, Meta Advertising Standards, and all other applicable platform policies. OIESU will advise on compliance but cannot guarantee ad approval. Platform policy violations originating from the client's product or content are the client's responsibility.
OIESU implements remarketing tags, pixels, and conversion tracking scripts on client websites as part of campaign setup. By engaging OIESU services, the client confirms they have obtained all necessary user consents required by applicable privacy laws (GDPR, CCPA, India DPDP Act 2023, etc.) for the use of such tracking technologies.
For clients in healthcare, financial services, legal, housing, and other sensitive advertising categories, OIESU follows the additional restrictions imposed by Google Ads, Meta, and other platforms on sensitive category advertising. Clients in these sectors must not request campaign structures that violate sensitive category policies.
Unless explicitly stated with verifiable credentials, OIESU is not Google, Meta, Microsoft, LinkedIn, or any other advertising platform. Platform names, logos, and trademarks belong to their respective owners. OIESU will not present its tools or services in a way intended to confuse clients into believing they are official Google products.
Advertising spend is subject to market risk — please read carefully
Paid advertising operates in competitive, real-time auction markets. Results — including cost per click (CPC), cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) — are not guaranteedand may fluctuate significantly due to factors entirely outside OIESU’s control.
By engaging OIESU’s services, the client acknowledges and accepts that advertising spend (amounts paid directly to Google, Meta, Microsoft, LinkedIn, and other platforms) carries inherent market risk, including but not limited to:
OIESU will apply professional skill and diligence to maximise the efficiency of every pound/dollar of advertising spend committed by the client. However, advertising spend is not a guaranteed investment and the client should not commit advertising budgets that they cannot afford to lose in whole or in part. The client is responsible for choosing a budget that fits their financial capacity and risk tolerance. Past performance of any campaign, industry benchmark, or case study presented by OIESU is not a guarantee of future results.
OIESU uses artificial intelligence tools and automated systems — including large language models, machine learning bidding algorithms, and automated content generation — to support and enhance the delivery of its services. By engaging OIESU, clients acknowledge the following:
AI-generated website content, recommendations, reports, page sections, audit drafts, and analyses may contain errors, inaccuracies, omissions, hallucinations, outdated references, duplicated phrasing, or assumptions that do not match a client's exact market. OIESU uses automated and human review processes to catch and correct AI errors, but cannot guarantee that every AI output is entirely free of mistakes.
Nothing generated by OIESU's AI systems constitutes legal, financial, medical, or regulated professional advice. Any such content should be independently verified by a qualified professional before acting upon it.
OIESU's aggregate liability for errors, omissions, or inaccuracies in AI-generated content or AI-assisted campaign management decisions is limited to the amount stated in Section 11 (Limitation of Liability). OIESU is not liable for consequential losses arising from clients relying on AI outputs without independent verification.
Before hiring OIESU, connecting an account, approving content, or committing advertising spend, clients should discuss their exact business model, industry, geography, budget, compliance obligations, and expected outcomes with OIESU and satisfy themselves that the proposed service and risk level are appropriate.
Campaign data, performance metrics, and other information provided to OIESU may be processed by third-party AI platforms (including Google's automated bidding systems, Meta's Advantage+ AI, and similar) under their respective terms of service. OIESU will not use client data to train proprietary AI models without explicit written consent.
OIESU's management fee structure reflects the use of AI-augmented workflows that allow our team to manage more campaigns efficiently than purely manual operations. This means our pricing is intentionally positioned below traditional full-service agency rates. The use of AI automation is a stated and disclosed part of how OIESU delivers services at competitive prices — it is not a substitute for strategic oversight, which is performed by experienced human campaign managers.
OIESU’s management fees cover the delivery of professional campaign management services as defined in the applicable Service Agreement. Our pricing is structured as follows:
OIESU management fees cover strategy, campaign build, ongoing optimisation, reporting, and account management. They do not include advertising spend, platform fees, or third-party tool subscriptions, which are billed separately and directly by the respective platforms.
Unlike many agencies, OIESU charges a flat monthly management fee rather than a percentage of advertising spend. This means OIESU's incentive is to achieve results for you, not to maximise your ad spend. Increasing your ad budget does not automatically increase OIESU's fee unless a new scope is agreed in writing.
Each pricing plan covers a defined scope of services. Additional services — including extra platforms, additional ad accounts, landing page builds, or additional reporting — may be quoted separately as one-off or recurring add-ons. The base management fee does not cover out-of-scope deliverables.
OIESU reserves the right to adjust management fees with 60 days' written notice to existing clients. Existing signed Service Agreements with a fixed term will not be subject to price increases during that term.
By connecting with OIESU through any channel — including but not limited to submitting a lead form on our website, sending a message via WhatsApp, calling our phone number, responding to an advertisement, or initiating any other form of contact — you knowingly and expressly consent to being contacted by OIESU and its authorised partners, automation tools, and API-based communication services for marketing and promotional purposes.
This consent covers all communication channels, including:
DND / TPS Registration: This consent constitutes an explicit, informed opt-in that overrides any registration on a Do Not Disturb (DND) list, Telephone Preference Service (TPS) register, or equivalent national do-not-call registry in your jurisdiction. By making contact with OIESU, you acknowledge that you are knowingly and voluntarily consenting to marketing communications regardless of any DND/TPS registration you may hold.
Authorised parties:Your consent extends to OIESU’s authorised third-party service providers, including but not limited to: CRM platforms, email marketing tools, WhatsApp Business API providers, automated dialling systems, and advertising platform partners acting on OIESU’s behalf.
Withdrawal of consent: You may withdraw this consent at any time by emailing contact@oiesu.com with the subject line “Opt-Out Request”. Withdrawing consent does not affect any processing carried out prior to the withdrawal and does not entitle you to a refund of any fees paid.
If a client terminates, cancels, or otherwise stops using OIESU’s services at any point — whether voluntarily or as a result of a breach of these Terms — all outstanding fees, invoices, and amounts owed to OIESU must be paid in full within 30 calendar days of the termination date.
“Outstanding fees” includes but is not limited to: unpaid management fees for the current or any prior billing period, fees for work in progress or partially completed deliverables at the time of termination, pro-rated fees for the month of termination, and any agreed add-on or one-off project fees not yet settled.
If payment is not received within 30 days of the termination date, OIESU reserves the right to initiate legal proceedings to recover the outstanding amount. The client shall be liable for the full outstanding balance plus:
OIESU may also report unpaid debts to relevant credit reporting agencies and pursue all remedies available under Indian law and the laws of any other applicable jurisdiction. This clause survives termination of these Terms and any Service Agreement.
These Terms of Service and any Service Agreement between the parties are governed by and construed in accordance with the laws of India, specifically the laws of the State of West Bengal, without regard to its conflict of law principles.
Any dispute, controversy, or claim arising out of or relating to these terms or any Service Agreement shall first be subject to a 30-day good-faith negotiation period. Either party may initiate this period by written notice to the other. If the dispute is not resolved within 30 days of such notice, it shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996 (India). The seat of arbitration shall be Kolkata, West Bengal, India. The language of arbitration shall be English. The arbitrator’s award shall be final, binding, and enforceable in any court of competent jurisdiction.
Before initiating arbitration, the parties agree to attempt informal resolution by contacting contact@oiesu.com and allowing 30 days for good-faith resolution.
Registered office: OIESU (OPC) Private Limited, Nababpally, Kolkata – 743127, West Bengal, India.